Dark Ages
1950–1980
The post-war decline of cocktail culture. Mass-produced spirits, artificial mixers, and a preference for simplicity reduced cocktails to their lowest quality in modern history.
Key Events
- 1950s: Vodka overtakes gin as America's spirit of choice
- 1960s: Tiki culture peaks and begins to fade
- 1970s: Disco era favors simple, sweet drinks
- 1970s-80s: Fresh juice replaced by bottled sour mix
- 1980s: Cocktails reach their quality nadir with neon-colored drinks
Key Figures
Trader Vic (Tiki movement), Suntory (Japanese whisky innovations)
Cultural Context
Post-war convenience culture extended to the bar. Fresh ingredients gave way to shelf-stable substitutes. Vodka's neutral flavor aligned with a generation seeking lighter, less complex drinks.
